the opportunity:
A conceptual yogurt brand, Lucky Cow with a family of yogurts that redefines how we produce, consume and discard our yogurt products
MY ROLE
Research Lead
Content
Strategy
THE TEAM
Buck Sleeper
Nicole Nassif
Adam Afzali
Santiago Caicedo, Frank Rauss, Megan Welker and Catherine Yochum
what's yogurt got to do with sustainability?
The topic of sustainability is buzzing around in many business circles but what does it mean and what are we supposed to do about it? We thought yogurt would help us answer that question. It’s enjoyed by many people who love it for its taste, versatility and health impact. However, it’s typically packaged in one of sustainability’s worst offenders: single-use plastic.
We conducted market research, qualitative and quantitative research and co-creation workshops that informed the creation of Lucky Cow.
To view this project in detail, please click here:
project impact & additional artifacts
This project was an internal sales effort that helped win a major project with a leading supply chain and packaging company for QSRs who wanted to reimagine sustainable packaging in fast-food. To view the published white paper of our work and an article I wrote on EPAM.com, click these images:
