market quest
Key Performance Indicators (KPI)
Our relationship with vendors and market management
Part of the business structure of Market Quest is to have a contractual relationship with vendors and management at farmers' markets that establishes value co-creation. While they provide us with a comprehensive list of vendors, produce, and seasonal availability, we use user data to measure our goals and their goals through key performance indicators. We display the progression of these metrics in the shared dashboard.
1.Discover and Align
2. Co-create and Collaborate
3. Measure and Validate
Market Quest View
Measured KPI's:
1. Active users
2. Answered challenges
3. Avg. time user looks at a fun fact
4. Shopping at supermarket versus shopping at the Farmers' Market
5. Users with subscriptions
6. App sales
7. User reviews
Vendors + Management View: Measured KPI's:
1. Active users
2. Vendor Interaction with users
3. Avg. time user looks at a fun fact
4. Shopping at supermarket versus shopping at the Farmers' Market
5. Tokens given to children
6. Farmers' market sales
7. Vendors comments (for suggestions and feedback
expected outcomes
From Creating a Future Outcomes Framework, Lucy Kimbell
The Future Outcomes Framework approach breaks down the future expected goals and outcomes of Market Quest by customer segment. This helped us put into context the metrics we needed to quantify in order to measure our progress towards the expected outcomes. The expected outcomes for our customer segments and users are:
Outcome:
Increasing knowledge
of farming
Outcome:
Boosts confidence
with buying and interacting with vendors
KPIs for Children
KPIs for Parents
Outcome:
Fostering positive association
with the Farmers market
Market Quest's view:
Vendors + Management view:
Outcome:
Increasing knowledge
of farming
Outcome:
Boosts confidence
with buying and interacting with vendors
KPIs for Children
KPIs for Parents
KPIs for Vendors & Mgmt.